Commercial Banker • Speaker • Podcast Host
You’ve built a business. Let’s build what comes next.
Entrepreneur • Commercial Banker • Author • GO4CEO Founder
Your starting point doesn’t have to determine your destination. John is proof. Adopted and raised in a lower-middle-class household, he built his career without a college degree, then owned and exited his own business, spent more than 15 years in commercial banking, wrote The 4A Formula and founded GO4CEO. He’s also a husband and a father of three daughters.
I’ve Built It. Sold It. Banked It. Lent to It. Interviewed It.Now I Teach It.
What you can expect: thoughtful questions, plain talk, the right introductions and a useful next step.
My definition of success
Because the business you build should support the life you want to live.
As heard on
Remember You PodcastRemember who you are, even when the world expects you to hide your scars
Digital Niche AgencyEp. 221: John Andrade, Why Most Entrepreneurs Never Make It
You have ambition. You have ideas. You may even have a strong team. But the business still depends on you to drive sales, solve problems and keep everyone moving.
Growth has leveled off and you need a clearer plan for what comes next.
Too many decisions still depend on you.
You’re weighing a move that could change the future of your company.
Growth, equipment, real estate or an acquisition that has to be financed the right way.
You don’t have to sort through it alone. Together, we can identify what deserves your attention, what needs to change and where to start.
A trusted thinking partner for founders and owners, bringing structure to the decisions that shape your business.
Connect your business plans to a conversation about capital.
Give your audience a framework they can put to work.
Signature KeynoteThe 4A Formula
[PLACEHOLDER: bank-approved disclaimer. Draft for review: Banking products are offered by First Women’s Bank, Member FDIC. The 4A Boardroom, advisory and speaking services are separate from and not offered or endorsed by First Women’s Bank.]
The 4A Formula
Untangle Any Challenge and Think Like a CEO
Bring the 4A Formula to your next leadership meeting, business event or workshop. Through personal stories, business experience and guided discussion, I help audiences examine a real challenge and identify how to move forward.
Topics include
Built for
[PLACEHOLDER: optional stage photo, speaking reel and media kit link.]
A practical formula for complex challenges. Whether it’s a leadership issue, a sales plateau or a major decision, the process starts with clarity.
Understand what’s happening. Find the real challenge beneath the symptoms.
Connect the right people, resources and priorities to the outcome you want.
Define who owns what, how progress is measured and when we’ll revisit it.
Take the next meaningful step. Learn, adjust and keep moving.
Your next breakthrough can start with a better question. A practical way to examine a hard decision, bring others into the solution and turn what you learn into action.
Since 2020, nearly 300 long-form conversations with founders and CEOs about leadership, ownership, family and growth.
Frameworks for assessing, aligning, staying accountable and taking action.
What are you ready to move forward?
A stronger team? A more focused sales strategy? A business opportunity you need to think through? Tell me what you’re working toward, and what’s standing in the way. Let’s start there.
What would you like to discuss?